THE ROLE OF LEADERS OF LOCAL ADMINISTRATIVE ORGANIZATION AND COMMUNICATION IN DRIVING THE ORGANIZATION TOWARDS GOOD GOVERNANCE

Abstract

This article aimed to propose tools and mechanisms with the objective of assisting organizations in achieving their goals. Administration of local administrative organizations required communication as one of the important tools to drive organizations. This is because leaders or administrators of local administrative organizations had a primary role in managing organizations to achieve their goals according to the intended mission, laws, and establishment of local administrative organizations. Leaders or administrators of local administrative organizations were required to have the ability to communicate, which was one of the most important tools and mechanisms for managing organizations in all dimensions. This needed cooperation among individuals in the organization, the public sector, the private sector, network organizations, and stakeholders. Communication for local administrative organizations to achieve goals required communication strategies that led to understanding in communication and cooperation of both internal and external personnel to achieve goals and organizational development. In implementing new public administration, leaders needed to develop the organization into the excellence organization in accordance with the principles of good governance. This academic article found that the tools and mechanisms to drive organizations towards their goals consisted of 1) Communication management, including communication policies, plans, operations, and evaluation; 2) The use of communication strategies, including campaigning, public relations, and knowledge management; and 3) Participatory communication strategies, which played an important role for leaders or administrators of local administrative organizations to motivate all relevant parties to participate in driving the organization towards good governance.