THE RELATIONSHIP BETWEEN GOVERNMENT MEASURES AND FACILITATION TOWARD THE DECISION TO ADOPT BATTERY ELECTRIC VEHICLES IN KHON KAEN

Abstract

This research explores the overall adoption of battery electric vehicles (BEVs) in Khon Kaen Province. It analyzes the relationship between government measures and facilitation efforts and the residents' decision to adopt BEVs and proposes policy recommendations to promote and drive government initiatives supporting BEVs adoption, which is expected to grow continuously in the future. A quantitative approach was employed, targeting a population of 3,344 BEVs users in Khon Kaen. A multi - stage sampling method ensured comprehensive coverage across the province, and data were collected using a questionnaire with a reliability coefficient of 0.90. Descriptive statistics and multiple regression analysis were used for data analysis. The findings reveal that most respondents were female, aged 21 and 25, employed in private companies, held a master’s degree, and earned an income between 20,001 to 30,000 THB. The multiple regression analysis revealed that the government EV 3.5 measures significantly influenced the decision to adopt BEVs, particularly subsidies and reduced import duty on completely built - up BEVs. In terms of facilitation, key factors that had a significant impact included the coverage of charging stations, standardized service centers, and lower insurance premium. Regarding demographics, age negatively affected BEVs adoption. Policy recommendations should focus on expanding the charging station network by promoting collaboration between the public and private sectors, enhancing the standards of electric vehicle service centers, and adjusting insurance systems to offer reasonable pricing. Public awareness campaigns should be conducted using media appropriate for each target group. Additionally, government policies should increase subsidies for middle - and low - income groups to reduce price barriers, along with tax measures to stimulate interest and promote the sustainable adoption of electric vehicles in the future.