THE MODEL OF COOPERATION NETWORK IN ORGANIZING THE WORLD HORTICULTURAL EXPO UDON THANI PROVINCE

Abstract

The purposes of this research to study the components, create the model and a manual for applying the model of cooperation network in organizing the World Horticultural Expo Udon Thani Province. It was mixed-method research using research and development methods. There were 3 phases: Phase 1: quantitative research. The sample group consisted of 275 people involved in driving the World Horticultural Expo. The instruments used were questionnaires and data were analyzed using the LISREL program. Phase 2: Qualitative research, consisting of 2 steps: Step 1: 30 key informants. The instruments used were interview forms, content analysis, and summary. Step 2: 30 key informants. The instruments used were a suitability and feasibility assessment form. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. Phase 3: 30 key informants. The instruments used were a satisfaction assessment form. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. The research results found that there were 5 network components affecting cooperation in organizing the World Horticultural Expo in Udon Thani Province. The components were ranked according to the standard component weights from highest to lowest: 1) Shared goals, 2) Knowledge exchange,3) Communication, 4) Relationships between, and 5) Participation. As for the creation of a network model for the World Horticultural Expo, it consists of development activities with 5 areas,16 development activities, an assessment of suitability and feasibility through criteria, and the creation of a manual for the application of the network model for the World Horticultural Expo in Udon Thani Province. There was a high level of satisfaction with the manual.