COMMUNICATING CONTEMPORARY THOUGHTS AND DHARMA VIA LINE STICKERS OF TONCHUEAK TEMPLE, NONTHABURI PROVINCE

Abstract

This research article aims to design a LINE sticker set and evaluate user satisfaction regarding the communication of contemporary reflections and Buddhist teachings through LINE stickers developed for Tonchueak Temple, Nonthaburi Province. The study employed a mixed-methods approach. The sample consisted of 235 Buddhist laypersons who had previously used LINE stickers, selected through convenience sampling. Key informants, selected purposively, included five individuals comprising community members of Tonchueak Temple, graphic designers, and experienced LINE sticker users. Research tools included 1) Structured interviews for qualitative data and 2) A satisfaction questionnaire for quantitative data. Descriptive statistics such as frequency, mean, and standard deviation were employed in data analysis. Results revealed that the sticker set titled “Khamkhom Krabue Yim” (“Smiling Buffalo Quotes”) comprises 16 two-dimensional static images that combine two cartoon characters reflecting the traditional lifestyle of the Tonchueak Temple community with positive, thought-provoking messages subtly conveying contemporary Buddhist teachings. Overall, participants expressed high levels of satisfaction, with greater emphasis on usefulness and applicability than on design aspects. This LINE sticker set represents a creative communication strategy that integrates Buddhist messaging with digital marketing tactics, aiming to expand public engagement and enhance the role of religious institutions by making them more accessible and relevant in the digital era.