DEVELOPMENT OF THE GREEN ORGANIZATION FOR ACHIEVING CHANGES TO A SUSTAINABLE FUTURE OF MAHACHULALONGKORNRAJAVIDYALAYA UNIVERSITY, NAKHON SI THAMMARAT CAMPUS

Abstract

Objectives and Summary of the Research This article aims to: 1) Analyze green organizations in creating transformational change toward a sustainable future, 2) Develop green organizations in creating transformational change toward a sustainable future, and 3) Establish learning centers with green organizational development in creating transformational change toward a sustainable future at Mahachulalongkornrajavidyalaya University, Nakhon Si Thammarat Campus. This study employed a mixed-methods research approach, utilizing quantitative research as the primary method supported by qualitative research, combined with action research. The quantitative component used questionnaires administered to a sample of 374 participants, including administrators, faculty members, staff, students, and residents of Chang Sai Sub-district. Data were analyzed using frequency distribution, percentages, means, and standard deviations. The qualitative component conducted in-depth interviews with 24 key informants purposively selected from administrators, academic personnel, operational staff, students, and local residents. Data were analyzed using inductive analysis. The action research component involved 30 target population participants, with data analyzed through triangulation. The research findings revealed that:
1) The analysis of green organizations in creating transformational change toward a sustainable future demonstrated that green organizations integrate sustainable development according to the “3P” concept by creating balance among economy, society, and environment through efficient resource utilization and biodiversity conservation. 2) The results of green organizational development for creating transformational change toward a sustainable future showed that all five dimensions were at a high level. and 3) The results of establishing learning centers with green organizational development in creating transformational change toward a sustainable future indicated that learning center establishment serves as a crucial mechanism for driving green organizational development toward sustainability, functioning as a central hub for knowledge transfer and environmental consciousness cultivation, connecting Buddhist principles with contemporary sustainable development sciences.