DEVELOPMENT OF A COMMUNITY ENTERPRISE FOR SAEW FABRIC PRODUCTS IN SISAKET PROVINCE TOWARD OPERATIONAL SUCCESS

Abstract

This study aimed to 1) Study the current problems in the development of the Saew fabric community enterprise in Sisaket Province and the implementation process leading to success, 2) Investigate the success factors in the development of the Saew fabric community enterprise in Sisaket Province, and 3) Develop a model for the operational development of the Saew fabric community enterprise in Sisaket Province. Data were collected through interviews with 22 key informants, including outstanding community enterprise leaders who had received provincial-level awards, representatives from agencies that promote and support community enterprises, and scholars specializing in community enterprise management. Data collection tools included in-depth interviews and focus group discussions using semi-structured interview forms. The collected data were analyzed using the ATLAS.ti 25 software. The research found that, 1) Production: issues with seasonal shortages of raw materials, labor shortages, and inconsistent production standards. 2) Marketing: insufficient product supply to meet demand, lack of standard pricing, and absence of online distribution channels. 3) Finance and Accounting: Members lacked of accounting and business planning which hindered access to funding sources. 4) Organizational Management: members lacked skills and knowledge in accounting, production, and management. and 5) Networking: lack of communication and coordination among organizational networks. The findings revealed a model derived from the research results, identifying the success factors and operational patterns in the development of the Swaew fabric community enterprise as follows, 1) Creating a brand and product identity, 2) Developing marketing networks both domestically and internationally, 3) Enhancing skills and providing training within the community, 4) Establishing collaboration with public and private sectors, and 5) Pursuing sustainable development with consideration for environmental and social impacts.