Published: 2025-08-27

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Research Articles

CONFIRMATORY FACTOR ANALYSIS AND PSYCHOMETRIC PROPERTIES OF THE THAI VERSION OF THE WORLD HEALTH ORGANIZATION QUALITY OF LIFE ASSESSMENT FOR OLDER ADULTS (WHOQOL-OLD): EVIDENCE FROM OLDER ADULTS IN AGRICULTURAL COMMUNITIES

Yodfah Ratmanee, Jittima Damrongwattana

1-16

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STRATEGIC MANAGEMENT OF DORMITORY BUSINESSES IN SURIN PROVINCE

Pattariya Wahamongkhon, Chutikorn Prungkiat

17-33

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BEHAVIORAL SHIFTS IN COMPUTER PROCUREMENT: A CASE STUDY OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, PRINCE OF SONGKLA UNIVERSITY

Vinyu Aocharo

34-47

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A STUDY OF GUIDELINES OF LEGAL APPROACH IN ORDER TO ENFORCE ALCOHOL INTERLOCK DEVICES FOR THE PURPOSE OF REDUCE DRIVING UNDER THE INFLUENCE (DUI) IN THAILAND

Natthaphon Sitthiphram, Chanin Chakkrapopyodhin

48-60

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INFORMATION-SEEKING BEHAVIOR AND ATTITUDE, AND INFLUENTIAL PEOPLE AFFECTING FASHION CLOTHING PURCHASES ON GOOGLE SEARCH IN THAILAND

Napaporn Wongwichit, Ratchadaporn Intharapun, Kanokwan Sribunrung, Weerapong Chomngam, Benchaphon Jamsai, Panadda Prakodhan

61-73

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THE INFLUENCE OF SUPPLY CHAIN MANAGEMENT AND COMPETITIVE CAPABILITY ON THE EXPORT READINESS OF ‘HOM THONG’ BANANA FARMERS IN SURAT THANI PROVINCE

Rattiyaphon Rodsisen, Pluemjai Paijit, Manolee Sripaoraya Penpong, Anurak Binnui

74-88

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THE NATURE OF LOWER SECONDARY STUDENTS’ PROOF COMPREHENSION IN GEOMETRY

Jakkapong Triyut, Sukanya Hajisalah, Khawn Piasai, Anek Janjaroon

89-99

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COMMUNICATION MANAGEMENT OF PROVINCIAL ADMINISTRATIVE ORGANIZATION FOR ENHANCING LOCAL FESTIVALS IN NORTHERN THAILAND TO NATIONAL AND INTERNATIONAL LEVELS

Wankaew Chaiarram, Wittayatorn Torkeaw, Korakoch Kantaboon, Pornpapatsorn Princhankon

100-116

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DEVELOPMENT OF EDUCATIONAL INSTITUTION MANAGEMENT MODELS FOR SUSTAINABLE DEVELOPMENT OF SCHOOLS UNDER THE JURISDICTION OF THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Pornthiva Hanwattanapanich, Sanya Sodprasert, Surat Paknoi

117-131

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THE DEVELOPMENT OF TOURISM BUSINESS MODELS FOR ELDERLY FOREIGN TOURISTS TO ENHANCE SERVICE EXCELLENCE IN THAILAND'S TOURISM INDUSTRY

Prahuschai Ramart, Rungroj Subanjui

132-143

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A COMPARATIVE STUDY OF LINGUISTIC STRATEGIES USED FOR CONDOLENCING SPEECH ACTS IN THAI AND CHINESE: A CASE STUDY OF DOG DEATHS ON THAI AND CHINESE SOCIAL NETWORKS

Jiaxin Zhang, Sureerat Bumrungsuk

144-157

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DEVELOPMENT OF A MANAGEMENT MODEL INTEGRATING PROFESSIONAL LEARNING COMMUNITY WITH STRATEGIC MANAGEMENT TO ENHANCE ACTIVE LEARNING CAPACITY OF TEACHERS AT ANUBANMUANGSATUN SCHOOL, SATUN PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Warut Changlek

158-173

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TOURIST ROUTES FOLLOWING THE SACRED THINGS AND THE WAY OF LIFE OF MON RAMAN NAKHON KHUEAN KHAN TO PROMOTE TOURISM

Poschanan Boonchuai, Wanwisa Promjeen

174-187

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SUPPLY CHAIN RELATIONSHIP QUALITY, LOGISTICS FLEXIBILITY AND MARITIME LOGISTICS PERFORMANCE THAT AFFECTS SUSTAINABLE SUPPLY CHAIN PERFORMANCE OF WATER TRANSPORTATION SERVICE PROVIDERS

Sirion Son-ong, Wissawa Aunyawong

188-207

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THE DEVELOPMENT OF ETHICAL AND MORAL INDICATORS FOR FUTURE TEACHER EDUCATION CURRICULA OF RAJABHAT UNIVERSITIES

Phoonphatchara Thatsana, Jitra Dudsdeemaytha, Gumpanat Boriboon

208-219

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THE STRATEGIC DEVELOPMENT FOR THE ADMINISTRATION STUDENT CARE AND SUPPORT OPERATIONAL SYSTEM FOR PRIMARY SCHOOLS UNDER THE OFFICE OF BASIC EDUCATION COMMISSION IN THE NORTHEAST

Surinee Wattanasritanang, Chissanapong Sonchan, Pim-On Sod-Ium

220-233

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FACTORS AFFECTING THE KEY COMPETENCIES OF TEACHERS IN PILOT SCHOOLS WITHIN THE EDUCATION SANDBOX AREA OF CHIANG MAI PROVINCE

Chatchawanan Netveera, Kiatsuda Srisuk

234-244

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THE MANAGEMENT GUIDELINES OF JUJITSU FOR SCHOOL UNDER THE CONTROL OF BANGKOK PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Pummaree Moungcharoen, Waraporn Thaima, Sirinthorn Sinjindawong

245-253

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COMMUNICATION OF MUNICIPALITY PARTNERSHIP NETWORKS FOR SUSTAINABLE CITY DEVELOPMENT

Nattaya Chaiyakit, Wittayatorn Tokeaw, Kamolrat Intaratat, Pornpapatsorn Princhankol

254-266

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THE DEVELOPMENT OF THE ACTIVE LEARNING MANAGEMENT MODEL USING BCM TECHNIQUE IN ORDER TO ENCOURAGE THAI READING COMPREHENSION SKILLS FOR GRADE 6 STUDENTS

Kanokphatchara Raengkree, Metta Marwiang

267-283

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THE DEVELOPMENT OF A LEARNING MANAGEMENT USING THE INTELLECTUAL WRITING MODEL, CREATEING METAPHORS, AND UTILIZING KONLABOT POETRY GAMES TO DEVELOP THE POETRY WRITING ABILITIES AND METACOGNITIVE WRITING AWARENESS OF STUDENT TEACHERS IN THE THAI LANGUAGE PROGRAM

Sueksa Benjakul

284-297

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CURRICULUM-INTERNSHIP ALIGNMENT IN THE POST-COVID ERA: A CASE STUDY OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, PRINCE OF SONGKLA UNIVERSITY

Jongrak Srichanngam

298-312

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STUDY OF TOURISTS’ WILLINGNESS TO PAY FOR THE DEVELOPMENT OF GREEN LOGISTICS PUBLIC TRANSPORT SYSTEM ON KOH SAMUI

Manolee Sripaoraya Penpong, Rattiyaphon Rodsisen, Pijitra Kaewpichai

313-327

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THE RESULTS OF USING THE TEACHING PRACTICUM MODEL FOR ‘KRURAKTHIN’ SCHOLARSHIP RECIPIENTS IN THE BACHELOR OF EDUCATION PROGRAM, KALASIN UNIVERSITY

Sukanda Phujeera, Saksit Rittilun, Nakintorn Pattanachai

328-344

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DEVELOPMENT AND INCREASE THE VALUE FOR COMMERCIAL TRADE PRODUCTS OF THE COMMUNITY ENTERPRISE OF BAAN THAP CHRIST FLOWER GROUP

Pongpipat Makchouy, Pijittra Kaewpichai, Chalida Leumsaisuk, Arissara Chumee

345-356

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PRESERVIMG THE WISDOM OF TATTOOING IN TERMS OF RITUALS AND BELIEFS: A CASE STUDY OF THE NETWORK OF SAK YAN AJARN PHAN PHUT YOT, KHOK PHO DISTRICT, PATTANI PROVINCE

Aomchai Vomgmonta, Prasit Rattanamanee, Aree Tamkrong

357-374

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DETERMINANTS OF THAI DURIAN EXPORTS UNDER THE THAILAND-CHINA ECONOMIC RELATIONSHIP: AN OLS ANALYSIS

Thitimanan Damrongsakmethee

375-391

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DEVELOPMENT OF A COMMUNITY ENTERPRISE FOR SAEW FABRIC PRODUCTS IN SISAKET PROVINCE TOWARD OPERATIONAL SUCCESS

Ularin Thanankittikun, Taksaya Sangayotin

392-406

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THE DEVELOPMENT OF TOURISM ACTIVITIES BASED ON THE CONCEPT OF CONTINUOUS MOBILITY TOURISM PHROM LOK SUBDISTRICT, PHROM KHIRI DISTRICT, NAKHON SI THAMMARAT PROVINCE

Pornfar Sutthikhun, Lunjakon Nillakan, Panya Lertkrai

407-420

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THE ESSENTIAL PROFESSIONAL TEACHING SKILLS OF PRESCHOOL TEACHER STUDENTS

Wiranee Suksaph, Dudduan Chaipichit

421-428

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