INNOVATIONS IN POLITICAL COMMUNICATION IN LEGISLATIVE PROCESSES IN THE DIGITAL AGE

Abstract

The development of communication technology has led to a shift in public behavior, enabling faster access to information. Political parties must understand the social context and utilize digital communication to better connect their work with the public. Innovative communication is a crucial tool for addressing communication challenges between governments and legislative bodies, enhancing transparency, credibility, and public participation in the democratic process. Political parties' digital communication efforts are implemented through various processes to address six key legislative missions: providing a forum for public consultation on draft legislation; digital platforms to promote public participation; disseminating facts and key legal content in the form of infographics or video clips to support parliamentary debate; using social media to disseminate issues raised by government questions or inquiries; and publishing committee deliberation reports through easily accessible online channels. Integrating technological advancements with political missions in modern democracies is a crucial tool for harmonizing the interests of political parties, politicians, the public, and state institutions through diverse channels. Modern political parties must be capable of designing a flexible political communication ecosystem, possessing the ability to learn new things, and having a database capable of processing data for data-driven policymaking, strategic communication, building a political brand, and fostering public trust and acceptance with technical effectiveness. This ensures a truly public-centered legislative process. Leading to the legitimacy of the process and the long-term sustainability of democracy.