ASSESSMENT OF SYSTEMIC ENVIRONMENTAL POTENTIAL IN THE BUENG KHUN THALE AREA, SURAT THANI PROVINCE, FOR SUSTAINABLE TOURISM DEVELOPMENT

Abstract

This research aims to assess the potential of the environmental system of Bueng Khun Thale, Surat Thani Province, to support its development as a sustainable tourism destination under the concept of a creative environment. The study employed a mixed-methods approach, integrating both qualitative and quantitative research methodologies. Research instruments included questionnaires, interviews, and behavioral observations conducted with four key sample groups: 1) Personnel working in the tourism sector; 2) Stakeholders supporting the tourism supply chain system, 3) Tourists, and 4) Governmental organizations responsible for environmental and tourism management. The qualitative data were analyzed through content analysis by connecting, summarizing key issues, interpreting meanings, and presenting the findings. Quantitative data were analyzed using a statistical software package, employing descriptive statistics such as frequency and percentage. The study revealed that 1) Bueng Khun Thale continues to maintain its ecological potential in terms of biodiversity, aquatic plants, and native aquatic animals, as well as its scenic landscape that supports sustainable ecotourism activities. Tourist groups remain interested in activities related to local lifestyles, culture, and community beliefs. The community demonstrates strong cohesion through its community enterprise model; however, it still lacks participatory management mechanisms at both policy and spatial levels. The key strength lies in the community’s cultural capital and local resources, which can be further developed into creative products or activities. Nevertheless, obstacles were identified in terms of infrastructure, public relations systems, and the lack of systematic integration among network partners. and 2) It is therefore recommended to promote holistic area management based on the principle of “Eco-Creative Design”, by co-designing tourism activities with local communities, establishing a Creative Economy Center, and fostering participatory resource restoration. These approaches can truly and sustainably reflect a balanced model of tourism development within the Bueng Khun Thale area.