A STRUCTURAL EQUATION MODEL OF DIGITAL TECHNOLOGY LEADERSHIP OF PRIVATE SCHOOL ADMINISTRATORS IN THE SYSTEM OF GENERAL EDUCATION IN THE SOUTH OF THAILAND

Main Article Content

Worawit Damkree
Niran Chullasap
Kittiporn Nawsuwan

Abstract

This research aims 1) To study the level of digital technology leadership expression of private school administrators in the southern general education system and 2) To examine the consistency of the structural equation model of factors influencing digital technology leadership of private school administrators in the southern general education system developed from empirical data. This is quantitative research. The sample consisted of 400 directors, deputy directors, or acting directors of private schools in the general education system in the southern region under the Office of the Private Education Commission in the Southern Region. The sample was determined using Taro Yamane's formula, stratified random sampling and proportional sampling. Data were collected using questionnaires. The sample group was determined using Taro Yamane's formula, stratified random sampling and proportional sampling. Data were collected using questionnaires. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Factor analysis using confirmatory factor analysis method to check the consistency between the hypothetical theoretical model and empirical data and to check the consistency of the model using chi-square statistics. The research results found that 1) The administrators of private schools in the southern general education system had the highest level of digital technology leadership expression (equation = 4.39). The item with the highest average value was the selection of appropriate digital technology media to reach students, teachers, parents, communities and related persons (equation = 4.73) and 2) The structural equation model of factors influencing the digital technology leadership of private school administrators in the southern general education system has the influencing factors consisting of 2.1) Digital technology competence and 2.2) Promotion and development of digital technology. 2.3) Characteristics of school administrators in the digital technology era and 2.4) Citizenship in the digital technology era, which can be applied practically and are consistent with empirical data.

Article Details

How to Cite
Damkree, W., Chullasap, N., & Nawsuwan, K. (2025). A STRUCTURAL EQUATION MODEL OF DIGITAL TECHNOLOGY LEADERSHIP OF PRIVATE SCHOOL ADMINISTRATORS IN THE SYSTEM OF GENERAL EDUCATION IN THE SOUTH OF THAILAND. Journal of Social Science and Cultural, 9(10), 101–115. retrieved from https://so06.tci-thaijo.org/index.php/JSC/article/view/288550
Section
Research Articles

References

Boonchan, B. (2011). A Structural Equation Model of Technology Leadership for Basic School Administrators. In Thesis Doctor of Philosophy Educational Administration. Khon Kaen University.

Browne, M. W. & Cudeck, R. (1993). Alternative ways of assessing model fit. In Bollen, K. A. & Lon, J. S. (Eds.), Testing structural equation models (pp. 136-162). Newbury Park, CA: Sage.

Buntham, T. (2016). Leadership in the digital economy era and sustainable development of financial organizations. Education. King Mongkut's University of Technology North Bangkok Industrial Education Journal, 7(1), 223-224.

Chantaphong, S. & Tonghui, T. (2020). World economy, Thai economy after COVID-19: global revolution disease, overhaul to the future, new way of life. Retrieved April 17, 2021, from https://www.bot.or.th/th/research-and-publications/articles-and-publications/articles/Article_1Mar2020.html

Hair, J. F. et al. (1995). Multivariate Data Analysis. (3rd ed.). New York: Macmillan Publishing Company.

Intaramanee, S. (2019). School Management in Digital Era. UMT Poly Journal ISSN, 16(1), 353-360.

Kim, M. & Choi, D. (2018). Development of Youth Digital Citizenship Scale and Implication for Educational Setting. Educational Technology & Society, 21(1), 155-171.

Laocharoen, N. et al. (2024). Digital technology competencies of educational institution administrators in the 4.0 era. Interdisciplinary Academic and Research Journal, 4(3), 881-892.

Luanpasitsakul, T. & Intarak, P. (2021). The characteristics of basic education school administrator in accordance with education goal of Thailand 4.0. Sangtam Journal, 13(2), 183-206.

Office of Policy and Strategy Office of the Permanent Secretary Ministry of Education. (2020). Strategic plan of the Ministry of Education. (2020 - 2022). Bangkok: Office of the Permanent Secretary Ministry of Education.

Office of the Education Council. (2016). Education reform for the future of Thailand, Stability, Prosperity, Sustainability Prime Minister’s Education Policy (General Prayut Chan-ocha). Bangkok: 21 Century.

Richardson, J. W. (2011). Technology Leadership in Native AmSheninger an Schools. Journal of Research in Rural Education, 26(7), 1-14.

Ritcharoon, P. (2014). A Research and Development of the Teachers and Education Personnel Development Policy. T Journal of Education Studies Burapha University, 6(1), 1-9.

Sanongphan, P. (2014). 21st Century School Administrator Skills under the Udonthani Primary Educational Service Area Office 3 (Master of education thesis, program in Educational Administration). Khonkaen: Khonkaen University.

Sawangsr, S. (2010). Development of the Information and Communication Technology Leadership for the School Administrators in Basic Education Schools in Northeastern. Parichart Journal, 23(2), 111-120.

Sheninger, E. (2019). Digital Leadership: Changing Paradigms for Changing Times. (2nd ed.). Singapore: SAGE Publications Asia-Pacific Pte.

Siamrath Online. (2020). Experts suggest 5 tricks for educational administrators in the digital age. Retrieved August 15, 2025, from https://siamrath.co.th/n/147889

Somjai, S. (2018). School Administration by Technology Leadership. Dusit Thani College Journal, 12(1), 350-363.

Wiersma, W. (1995). Research methods in education: An introduction. Boston: Allyn & Bacon.

Wiratchai, N. (1999). LISREL Model: Statistical Analysis for Research. (3rd ed.). Bangkok: Faculty of. Education Chulalongkorn University.

Youngs, H. (2020). Education in the Digital Age: Healthy and Happy Children, Educational Research and Innovation. Paris: OECD Publishing.