FACTORS AFFECTING THE DEVELOPMENT OF AN ONLINE DATABASE MODEL AT RAMKHAMHAENG UNIVERSITY LIBRARY FOR DIGITAL AGE

Abstract

This article presents a quantitative research study aimed to: 1) Examine personal factors, training formats, training needs, and satisfaction of users at the Central Library, Ramkhamhaeng University, in the digital era; 2) Compare the training needs of users classified by gender, age, education level, average monthly income, and membership type; 3) Investigate the relationships between training formats and training needs, as well as between training needs and satisfaction with training; and 4) Analyze the factors of training formats that affect training needs and the factors of training needs that influence user satisfaction. The population consisted of members who used the services of the Central Library, Ramkhamhaeng University, in 2024. The sample group included 273 respondents. The research instrument was a questionnaire with a reliability coefficient of 0.969. Data analysis employed basic statistics such as percentage, mean, and standard deviation, and inferential statistics including t-test, ANOVA, Pearson’s correlation coefficient, and multiple regression analysis. The results revealed that: 1) The majority of respondents were female, aged 31 - 40 years, with an average monthly income of 25,001 - 35,000 baht, and most were undergraduate students. Their training needs, development of online database training formats, and satisfaction with training were all at a high level. 2) Users with different membership types had significantly different training needs at the .05 level. 3) There were significant relationships between training formats and training needs, as well as between training needs and satisfaction, at the .01 level. and 4) Training format factors had significant effects on training needs at the .01 and .05 levels, and training needs significantly affected user satisfaction at the .01 level.