MANAGEMENT OF GASTRONOMY AND RELIGIOUS CULTURAL TOURISM UNDER THE TOURISM PROMOTION POLICY IN PHETCHABURI PROVINCE

Abstract

Objectives: To develop the current situation of food and religious cultural tourism, to create food and religious cultural tourism routes, and to develop guidelines for managing food and religious cultural tourism and drive the management of cultural tourism in food and religion.
The research methodology is a mixed method. The sample group is local people and tourists, 400 people, simple random sampling. Key informants included 36 people from the government, private, and public sectors. The tools used were questionnaires and interviews. Data analysis
included percentages and content synthesis. Research results:Most tourists travel with their families. Approximately 2 times a year, Saturday - Sunday. The food that tourists usually like to eat is seafood such as shrimp, crab, fish, etc. Local food such as palm sugar curry, Khao Chae, etc., Phetchaburi desserts such as Khanom Mor Kaeng, Foi Thong, etc. Fruits of Phetchaburi such as rose apples, sugar palms, etc., food and religious aspects. In the community, there is a high demand for overall tourism management. Three food and religious cultural tourism routes. 1) Khlong Krachang community route to worship the sacred Buddha image at Wat Phlap Phla Chai; 2) Ban Rahan Noi community route to taste the delicious Khanom Mor Kaeng; and 3) Bang Tabun community route to worship the sacred Kuan Im at Wat Phet Suwan. Should create a tourism route of “Eat - Worship - Learn”, highlighting the highlights of the stories and promoting the uniqueness of Phetchaburi food as “Soft Power”, organizing a “Phetchaburi Dessert and Local Food Festival”, promoting the registration of local wisdom, using technology and Online media for public relations, creating media in the form of and driving the management guidelines for cultural tourism in terms of food and religion, creating a master plan for cultural tourism together, supporting the budget, training, marketing.