INDIGO-DYED FABRIC ENTREPRENEURS DEVELOPMENT COMMITTEE IN KUT CHAP SUB-DISTRICT, KUT CHAP DISTRICT, UDON THANI PROVINCE

Abstract

This research aimed to study the status of textile dyeing entrepreneurs, develop them, and enhance their distribution channels in Kut Chap Subdistrict, Kut Chap District, Udon Thani Province. This qualitative study was conducted using 50 purposive sampling methods. Key informants included members and stakeholders of the Phu Hin Chom That indigo-dyed textile entrepreneurs group in Kut Chap Subdistrict. The research instruments included in-depth semi-structured interviews, two training sessions for group members, and both participatory and non-participatory observation. Data were collected through in-depth interviews and descriptive analysis based on Bourdieu's theory of capital. The results revealed that textile dyeing entrepreneurs possess strong cultural capital derived from local wisdom regarding indigo dyeing, which represents the transmission of distinctive wisdom from ancestors to descendants in the community. They also possess social capital derived from community relationships. Economic capital remains limited by capital, tools, and marketing channels. Symbolic capital is expected to grow through branding and recognition at the local and provincial levels. Developing textile dyeing entrepreneurs, based on the integrated approach of four capital dimensions, has resulted in increased group participation, self-reliance, online market expansion, and enhanced distribution channels for textile dyeing entrepreneurs. The development proposal focuses on combining digital technology and government support policies with local wisdom, cultural capital, and the use of digital media to promote community products to enhance competitiveness and create a sustainable cultural economy.