STRATEGIES FOR ACADEMIC ADMINISTRATION BASED ON THE CONCEPT OF DIGITAL CITIZENSHIP IN UNIVERSITY IN GUANGXI PROVINCE, CHINA

Abstract

This research aims to 1) Examine the current state and ideal conditions of academic administration under the concept of digital citizenship; 2) Construct strategies for academic administration based on the concept of digital citizenship; 3) Evaluate strategies for academic administration based on the concept of digital citizenship in universities in Guangxi province, China. The research subjects comprised 104 administrators and 19,066 faculty members in 10 universities. A proportional sampling method was employed to select 83 administrators and 392 faculty members as the sample. Research tools included interviews, questionnaires, evaluation forms, and focus group discussion records. Utilizing a Multi-Phase Mixed Methods approach, comprising a qualitative phase in the first stage, a quantitative phase in the second stage, and concluding with a further qualitative phase. Statistical analysis methods encompassed PNImodified, mean values, standard deviations, and content analysis. The IOC test results for the questionnaire survey ranged between 0.50 and 1.00, Cronbach's alpha reliability coefficient is 0.99. Findings indicate: 1) In the current situation, the highest average score was for teaching management (M = 3.65), followed by research management (M = 3.51) and activity management (M = 3.50). In the desired situation, the highest average score was for teaching management (M = 4.34), followed by activity management (M = 4.33) and research management (M = 4.30). 2) Academic administration strategies comprise three principal approaches: teaching management, research management, and activity management. and 3) Overall, the strategy evaluation results indicate that all aspects are at the highest level.