THE IMPACTS OF GLOBAL BOILING AND COMMUNITY-BASED TOURISM MANAGEMENT ON CULTURAL TOURISM IN OLD CHINESE COMMUNITIES

Abstract

This study aimed to 1) study the relationship between tourism management in the global boiling era and community-based tourism management; 2) study the impacts of tourism management in the global boiling era on cultural tourism in old Chinese communities; and 3) study the impacts of community-based tourism management on cultural tourism in old Chinese communities. The quantitative sample consisted of 384 Thai tourists visiting the old Chinese community in Buriram province. The qualitative key informants included 18 representatives from government agencies, the private sector, and the community. Quantitative hypothesis testing utilized Pearson correlation and inferential statistics, while the qualitative study employed in-depth interviews and content analysis. The quantitative results revealed that: 1) tourism management in the global boiling era had a positive relationship with community-based tourism management (0.620); 2) tourism management in the global boiling era impacted cultural tourism in old Chinese communities, necessitating adaptations in activity formats and schedules, as well as an increased emphasis on physical conservation and the use of green technology (0.423); and 3) community-based tourism management impacted cultural tourism in old Chinese communities, leading to local personnel development and cultural transmission, which helped preserve identity and drive sustainable cultural tourism (0.611). The qualitative results supported the quantitative hypotheses in the same direction. Therefore, adapting activity formats and schedules, physical conservation, using green technology, personnel development, and cultural transmission will help promote tourism management in the global boiling era and community-based tourism management.