MODEL FOR IMPROVING THE INFORMATION LEADERSHIP OF MIDDLE-LEVEL ADMINISTRATORS OF PUBLIC UNIVERSITIES IN ZHEJIANG

Main Article Content

Zhang Wenming
Pachara Dejhome
NIran Suteeniran
Sarayut Setkajorn
Jittawisut Wimuttipanya

Abstract

The purpose of this research were to 1) Examine the current state of information leadership among middle-level managers in public universities in Zhejiang Province, and 2) Develop a model for improving information leadership among middle-level managers in public universities in Zhejiang Province. The research population consisted of 205 middle-level managers from universities in Zhejiang Province. The research instrument was a questionnaire with a content validity index of 1.00 and a reliability coefficient of .98. Statistical analysis included percentages, means, and standard deviations. The results showed that 1) The current state of information leadership among middle-level managers in five areas was at a high level (equation = 3.76, equation = 1.22). When considering the means from highest to lowest, information vision had the highest mean, followed by information literacy. The aspect with the lowest average score was information-based evaluation. The findings are as follows: 2) A model for improving information leadership of middle-level managers in 5 areas, comprising a total of 32 measures: 6 measures for developing information intelligence, 7 measures for promoting information vision, 7 measures for strengthening information construction and management, 6 measures for strengthening information-based evaluation, and 6 measures for developing the organizational climate; and 3) The appropriateness of the model for improving information leadership of managers, which should emphasize developing up-to-date information technology skills, promoting the use of data for decision-making, creating a culture of information exchange, and personnel training to enhance management efficiency and build competitiveness in the digital age for sustainable future development.

Article Details

How to Cite
Wenming, Z., Dejhome, P., Suteeniran, N., Setkajorn, S., & Wimuttipanya, J. (2025). MODEL FOR IMPROVING THE INFORMATION LEADERSHIP OF MIDDLE-LEVEL ADMINISTRATORS OF PUBLIC UNIVERSITIES IN ZHEJIANG. Journal of Social Science and Cultural, 9(12), 376–387. retrieved from https://so06.tci-thaijo.org/index.php/JSC/article/view/290315
Section
Research Articles

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