TEAMWORK AND ORGANIZATIONAL CULTURE AFFECTING EMPLOYEE WORK MOTIVATION IN PRIVATE COMPANIES IN NAKHON SI THAMMARAT PROVINCE

Abstract

This research article aimed 1) To examine the influence of teamwork on the work motivation of employees in private companies in Nakhon Si Thammarat Province, and 2) To investigate the influence of organizational culture on the work motivation of employees in private companies in Nakhon Si Thammarat Province. The research employed a quantitative research approach. Data were collected using an online questionnaire administered to a sample of 385 employees from private companies in Nakhon Si Thammarat Province, selected through convenience sampling. The statistical techniques used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis. 1) The results revealed that teamwork factors had a statistically significant effect on employees’ work motivation at the 0.05 level. Specifically, three dimensions of teamwork-team leadership, team members, and team management-were found to significantly influence employees’ work motivation. 2) In addition, organizational culture factors were found to significantly affect employees’ work motivation at the 0.05 level. Among the dimensions of organizational culture, achievement-oriented culture and bureaucratic culture were identified as significant predictors of employees’ work motivation. The correlation coefficient among the independent variables (R) was 0.79. The model was able to explain the variance in employees’ work motivation in private companies (R² = 0.78), and the results were statistically significant at the 0.05 level. The findings of this study highlight the importance of internal organizational management, particularly the promotion of effective teamwork alongside the development of organizational culture. These factors contribute to enhancing employees’ work motivation and can be applied as guidelines for formulating corporate policies and strategies.