COMMUNICATING POLICIES TO SUPPORT AN AGING SOCIETY OF THE PROVINCIAL HEALTH ASSEMBLY INTO THE IMPLEMENTATION OF LOCAL ADMINISTRATIVE ORGANIZATIONS

Abstract

This research aimed to investigate 1) Communication methods, 2) Communication strategies, and 3) To develop a model and strategic communication plan for the Provincial Health Assembly (PHA) regarding aging society policies for implementation by Local Administrative Organizations (LAOs). The study utilized a qualitative approach through structured in-depth interviews. Eighteen key informants, consisting of PHA members and LAO executives or officials from four provinces, were selected via purposive sampling. Data were analyzed using content analysis based on the conceptual framework. The results indicated that: 1) The communication model and strategic plan comprised objectives to raise awareness and foster implementation, targeting three audience levels with content linked to local strategies. Channels included both informal and formal two-way and one-way communication, utilizing digital and online platforms. The PHA working group acted as the core mechanism, supported by external and local funding, tools, and innovations. Success was measured through quantitative and qualitative indicators, systemic changes, and quality of life impacts. 2) Communication methods focused on four-dimensional preparation content delivered through interpersonal, group, digital, and official media channels. and 3) Communication strategies prioritized simplified and credible messaging, with a strong emphasis on personal media and mentoring teams. Persuasion tactics involved raising crisis awareness linked to Local Performance Assessment (LPA) indicators. Additionally, the approach fostered partnership-based participation, networking through intermediaries, and peer-to-peer communication. Ultimately, this study enhances the clarity of PHA communication and helps bridge the policy implementation gap for LAOs.