FACTORS AFFECTING USE CRYPTOCURRENCY: ANALYSIS BETWEEN SEM AND PATH ANALYSIS

Abstract

The objectives of this research article were to (1) Study the factors that affect the decision to use cryptocurrencies, (2) to perform a comparative analysis of the factors affecting the usage by comparing between structural analysis (SEM) and path analysis. This research analyzed causal relationship pathways through structural equation models, using online questionnaire to collect information from a sample of 640 people

The result of the study found that: Different levels of education affect the use of different cryptocurrencies. Technology adoption factor this directly affects the use of cryptocurrencies. Perceived risk and social influence affect the use of cryptocurrencies, but only through the adoption of the technology of cryptocurrency users.

When comparing the factors affecting the use of cryptocurrencies, it was found that the technology adoption factor influenced the decision to use cryptocurrencies by 8.8% and when users The perceived risk posed by technology adoption has resulted in 92.8% of users deciding to use cryptocurrencies. A comparative analysis between structural analysis and path analysis revealed that the variance in the use of cryptocurrencies depends on intention/ease of use. Attitude towards cryptocurrency 6.8% use and perceived benefit when creating latent variables for structural analysis. Found that the volatility in the use of cryptocurrencies from using technology 8.8%.