Factor Affecting for the Selection of Fetal Genetic Abnormalities with NIPS (Non Invasive Prenatal Screening) Technique

Abstract

This article aimed to study (1) the demographics of women receiving NIPS, (2) factors that influence parents’ decision in choosing NIPS the sample was survey. They were selected by personal information from 350 pregnant women who selected NIPS. The instrument for collecting data was online questionnaire and analysis data by Descriptive statistics and Inferential Statistics. The result of the study found that the demographics of women receiving NIPS, the biggest demographic is pregnant women aged between 31 to 45 years old who, on average, receive NIPS during 12 weeks into their pregnancy. These women are employees of private companies, the person that most influences their decision is themselves. Moreover, the highest level of opinion in the marketing mix factor is the medical service process. And the highest level of opinion of the quality and service factor is Reliability. The top marketing Mix factors that influence their decision are pricing and promotion. The top quality and service factors that influence their decision are tangibility, trust, and credibility.