Health Literacy, Motivation and Persistence of Behavior in Preventing the Spread of Covid19 and Health Promotion in New Normal under the Ayutthaya Model

Abstract

This article aimed to study (1) health literacy, motivation and persistence of behavior, (2) the relationship of health literacy, motivation and persistence of behavior, (3) the influence of health literacy and motivation on behavior persistence in preventing the spread of covid19 and health promotion in new normal under the Ayutthaya model. This research is a predictive research was applied Nutbeam (2008) and Roger (1975) cognitive frameworks. The sample was employees in the workplace in Phra Nakhon Si Ayutthaya Province. They was selected by stratified random sampling of 398 cases, collected data during the months of October - November 2022. The instrument for collecting data were personal information questionnaires, health literacy questionnaire and behavior questionnaire. Analysis data by descriptive statistics, Pearson correlation coefficient analysis and analyzing predictive power by multiple regression analysis. The result of the study found that: 6 skill of health literacy about covid19 had the average overall score at high level. The understanding skills, communication skills and decision-making skills were highest level. Motivation and behavior in preventing the spread of covid19 and health promotion in new normal were highest level. The analysis of the relationship between the health literacy and motivation were related to in preventing the spread of covid19 and health promotion in new normal. The Pearson correlation coefficient was r = 0.395, p<0.001 and r = 0.638, p<0.001, respectively. Analysis of the predictive power of health literacy and motivation cloud together predict at 44.9% with motivation having the highest predictive weight (β = 0.606, p<0.001) and health literacy (β =0.108, p<0.001).