The Strategies of Buddhism’s Propagation Buddhist Through Radio Stations of Monks In Roi-Et Province

Abstract

This article aimed (1) to study the propagations of Buddhism through radio stations of Buddhist monks, (2) to study Buddhism’s propagation through radio stations in Roi Et province, and (3) to present the strategies of Buddhism’s propagation through radio stations of Buddhist monks in Roi -Et province. It is quantitative research. There were 55 key informants for this research. The research tools were in-depth interviews, observations, and focus group discussions. The data analyzed using descriptive methods. The results of the study found that the propagations of Buddhism through radio stations of Buddhist monks, the listeners were participation in activities. The radio program schedules offered a variety of content and it was local too. The problem state of Buddhist propagation through radio stations of Buddhist monks in Roi Et province, there were two important problems i.e. changing of information technology and the interesting of listeners. The strategies for propagating Buddhism through radio stations of monks in Roi Et province i.e. 1) Development of modern media skill for propagation of Buddhism. The radio station managers must adjust the model of propagating Buddhism by using model media as a tool to access the program schedules of radio stations, 2) Improving communicating or missionary skills of the Jockey/Dhamma messengers, one of the key factors is the interesting communication or representation of the Dhamma messengers (missionary), such as, rhetoric, missionary techniques etc., and 3) The listeners participation in addition to broadcasting on radio stations. There should be activities for the listeners to participate, such as, the Sunday market, the radio station listeners club for joining activities for example visiting to encourage bedridden patients who are club members, field trip and making merit etc.