Influence of Service Quality on User Satisfaction Visit Garuda Museum by Thanachart Thai Military Bank Phraeksamai Subdistrict Mueang District Samut Prakan Province

Abstract

This article aimed to study (1) influence level of service quality; (2) satisfaction of visitors to the Garuda Museum operated by Thanachart Bank; and (3) influence of service quality and the satisfaction of visitors to Garuda Museum, operated by Thanachart Bank, Phraeksamai Subdistrict, Mueang District, Samut Prakan province, this study was survey, the research instruments used were questionnaires, the population used in study was the public who visited the Garuda Museum operated by Thanachart Bank, simple random sampling method was used, with total of 400 people, the statistics used for data analysis were mean, standard deviation, correlation coefficient analysis, multiple regression analysis and hypothesis testing. The result of the study found that: 1) level of influence the overall and individual service quality of the Garuda Museum is at high level in all aspects, the aspect with the highest average value is the aspect of knowing and understanding service recipients. 2) level of satisfaction of visitors to the Garuda Museum, overall and in each aspect, is at high level in all aspects, the aspect with the highest average value is the aspect of service staff and 3) relationship between the influence of service quality and the satisfaction of visitors to the Garuda Museum found that overall, the relationship was at a high level (rxy = .870) and the predictive variable, the multiple correlation coefficient, had regression coefficient in the form of raw score (b) equal to 369, .325, .256, .254 and .211 and had predictive power (R2=756) or 75.60 percent, the result of the hypothesis testing found that the influence of service quality had positive effect on the satisfaction of visitors to the Garuda Museum by Thanachart Bank, Phraeksamai Subdistrict, Mueang District, Samut Prakan Province with statistical significance.