MUSICAL TALES AND THE VIRTUAL EXPERIENCES: A HUMAN-CENTERED DESIGN APPROACH TO CLASSICAL MUSIC WITH HOLOGRAMS AND AUGMENTED REALITY

บทคัดย่อ

         Musical Tales and the Virtual Experience is a creative research project, funded by the National Research Council of Thailand, that explores how storytelling, holograms, and augmented reality (AR) can broaden access to classical music. Guided by Human-Centered Design (HCD), the project integrates classical repertoire with visual arts and interactive media to create a multisensory pathway into the music. Works including Peter and the Wolf (Prokofiev), The Carnival of the Animals (Saint-Saëns), and Opus Number Zoo (Berio) were adapted for small ensembles and translated into Thai to enhance local accessibility. The performance environment combined installation elements, holographic visualizations aligned with musical narrative, and AR overlays that invited real-time interaction. Post-event surveys and informal interviews assessed engagement and perceived value. Findings indicate that blending live performance with virtual elements strengthened connection to both music and story; many participants reported that holograms enriched understanding, and that AR increased involvement. While a longer program challenged younger listeners’ attention, the project demonstrates that deliberate experience design and restrained technological integration can maintain intimacy and musical priorities yet broaden appeal, yielding a reusable model for future performances that combine classical repertoire with contemporary media.