The Road to Customer Journey
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Abstract
The twenty-first century is the flourished century with advanced digital technology. Marketing 4.0 is the new concept with customization through business model development that it is driven valued economy with innovation. It is a significant key for any brand to be present path to consumers’ purchase journey. Across the stages of consumers’ purchase journey, there are three stages as the following: pre-purchase, purchase and post-purchase. A marketer ought to understand each stage with deeply study consumer insight and consumer behavior in a wide range of information, consumer choices, consumer decision making process, their lifestyle, including the powerful influencers. A consumers’ purchase journey map is the marketing tool created for explore options and work to build brand awareness in the right channel and time. There are many elements for customer satisfaction in product or service; understanding customer, serve customer as an individual focused on customer-centric, make customer engagement and participation, empower customer, bound customer with product or service and build accessible platforms.
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