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Vol. 12 No. 1 (2024): January - June 2024
Published:
29-06-2024
Full Issue
PDF
Research Article
Benefits and Challenges of Assisted Technology in Developing English Email Writing Skills among Adult Learners in the Logistics Profession
Chinchira Bunchutrakun, Angvarrah Lieungnapar, Suwaree Yordchim, Pathitta Akkarathanakul
1–15
PDF
Investigating Effective Error Correction Strategies Employed by Teachers in Enhancing Students' Writing Skills at the Higher Education Level
Kusuma Pitukwong
16–30
PDF
Measuring the Effectiveness of Digital Marketing Communication for Building Brand Awareness and Engagement: A Case Study of Content Design on the “KEEB ON” Facebook Page
Thitichaya Jiraraphatsorn, Montira Tadaamnuaychai
31–48
PDF (Thai)
Measuring the Effectiveness of Digital Marketing Communication Strategies in Selling Products via Facebook: A Case Study of Harper Baby Care Diapers
Tawin Phitakswong, Chutima Kessadayurat
49–69
PDF (Thai)
Narrating Advertising Film of Construction Material Manufacturers in the Context of Environmental Sustainability: Case Study of a Set of “HUMAN” Advertising
Chanaetknitt Sitthiwanichkul, Ongart Singlumpong
70–82
PDF (Thai)
Quality of Work Life and Work Environment Affecting Organizational Commitment of Employee in Tire Manufacturing Company
Methawan Saengthong, Sompon Thungwha
83–95
PDF (Thai)
The Effectiveness of Digital Marketing Communications on Google Ads, The Case Study of Racha Rangsit
Wimolwan Srimanee, Chutima Kessadayurat
96–115
PDF (Thai)
The Factors Influencing Free-to-air Digital TV Viewing Behavioral Intention of the People in Greater Jakarta, Indonesia
Mochammad Abdul Machfud, Bussagorn Leejoeiwara
116–125
PDF
The Influence of National Image, Electronic Word of Mouth, and Trust on the Travel Intentions of Vietnamese to Thailand
Hong Thi Vu, Weerapong Pounglek
126–143
PDF (Thai)
The Relationship Between the Work Motivation and Engagement of Generation-Y Employee: A Case Study of Metropolitan Electricity Authority
Chedthida Kusalasaiyanon, Jantakran Srithong-iam
144–154
PDF (Thai)
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