Published: 29-12-2025

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Research Article

An Analytical Study of Parental Motivations for Selecting International Schools in Myanmar

Swan Yee Htet, Warangrat Nitiwanakul

1–17

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Competencies and Organizational Sponsorship Affect the Career Success of Supervisory-level Employees: Case study of Automotive Parts, Air Conditioner, and Air conditioner Parts Manufacturers in Amata Nakorn Industrial Estate, Chonburi

Oeb Pongbungor, Duangdao Yoshida, Sucheera Nuanthong, Jutamas Thanthikul, Yuranan Musor

18–33

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Conceptual Framework of Antecedents and Consequences of Green Market Orientation Innovation

Pichaya Tuntiaumpaiwong, Viroj Jadesadalug

34–47

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Conceptualizing Digital Brand Equity Through Thematic Synthesis: An Integrated Framework

Rachata Rungtrakulchai

48–62

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Developing an AI-Powered Chatbot for Customer Service in the Hospitality Industry: A Case Study of Kawin Home Using ManyChat

Jirayu Manmuean, Montira Tadaamnuaychai

63–81

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From Emotional Apprenticeship to Policy Critique: Rethinking Omotenashi through the Perspective of Okami’s in Japanese Ryokan Culture

Peemmaphat Buarapha

82–96

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Household Debt of Grassroots Thai Population

Amara Tirasriwat, Sumredj Aryupong

97–112

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The Halal-Servqual of Malaysian Travelers’ Southern Border Destination Loyalty

Rungsiri Padungrat

113–124

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Utilizing Innovation to Develop a Lean Management System for Medical Instruments and Equipment in Response to Thailand's Strategic Plan for Becoming an International Medical Hub

Duddao Srisumran, Taksaya Sangayotin

125–138

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