The Triple Helix Model for Thai SMEs Export Promotion: Healthy Beverages to Singapore-Malaysia-Indonesia Markets
Article Sidebar
Main Article Content
Abstract
This article aims to present a case study of Thai SMEs export promotion under the Triple Helix Model of government-university-business relationships through the integrated activities of knowledge creation, transfer and application. In 2016, Industrial Promotion Centre Chapter 1, Chiang Mai Province initiated the going AEC project and applied the Triple Helix Model for the dynamics of 3 R&D centers of Chiang Mai University and 5 SMEs relations in exporting healthy beverages to Singapore-Malaysia-Indonesia markets. Each actor had clearly defined roles that (1) government initiated the project, reflected overall targeted markets and organized business matching meetings (2) university provided marketing advice, conducted market research and developed beverage recipes with appealing packaging (3) SMEs contributed resources, action and time for export performance. Values, functional and tasty, were added and trade terms were set in response to consumer and buyer preferences. In the end, the 5 SMEs were dealing with new purchase orders and were highly satisfied with the project. The result shows that Triple Helix of reciprocal relationships ensures that the three parties’ expertise complement each other and consequently better serves local SMEs in export promotion.
Article Details
Article Accepting Policy
The editorial board of Thai-Nichi Institute of Technology is pleased to receive articles from lecturers and experts in the fields of business administration, languages, engineering and technology written in Thai or English. The academic work submitted for publication must not be published in any other publication before and must not be under consideration of other journal submissions. Therefore, those interested in participating in the dissemination of work and knowledge can submit their article to the editorial board for further submission to the screening committee to consider publishing in the journal. The articles that can be published include solely research articles. Interested persons can prepare their articles by reviewing recommendations for article authors.
Copyright infringement is solely the responsibility of the author(s) of the article. Articles that have been published must be screened and reviewed for quality from qualified experts approved by the editorial board.
The text that appears within each article published in this research journal is a personal opinion of each author, nothing related to Thai-Nichi Institute of Technology, and other faculty members in the institution in any way. Responsibilities and accuracy for the content of each article are owned by each author. If there is any mistake, each author will be responsible for his/her own article(s).
The editorial board reserves the right not to bring any content, views or comments of articles in the Journal of Thai-Nichi Institute of Technology to publish before receiving permission from the authorized author(s) in writing. The published work is the copyright of the Journal of Thai-Nichi Institute of Technology.
References
J. Bell and S. Young, “Towards an Integrative Framework of the Internationalization of the Firm,” in Internationalization, H. Graham, R. Loveridge, and D. Wilson, Eds. Palgrave Macmillan, London, 1998, pp. 5–28.
H. Etzkowitz, “Technology Transfer: the Second Academic Revolution,” Technology Access Report, no. 6, pp. 7-9.
H. Etzkowitz and L. Leydesdorff, “The Triple Helix -- University-Industry-Government Relations: A Laboratory for Knowledge Based Economic Development,” EASST Review, vol. 14, no. 1, pp. 14–19, 1995.
C. U. Lowe, “The triple helix--NIH, industry, and the academic world,” Yale J Biol Med, vol. 55, no. 3–4, pp. 239–246, Aug. 1982.
“SME development in ASEAN,” ACCA Global. [Online]. Available: https://www.accaglobal.com/gb/en/technical-activities/technical-resources-search/2016/october/smedevelopmentinasean.html. [Accessed: 18-Mar-2017].
“Beverages in Indonesia Country Report,” Euromonitor International, 2017a. [Online]. Available: https://www.euromonitor.com/. [Accessed: 12-Mar-2017].
“Beverages in Malaysia Country Report,” Euromonitor International, 2017b. [Online]. Available: https://www.euromonitor.com/. [Accessed: 12-Mar-2017].
“Beverages in Singapore Country Report,” Euromonitor International, 2017c. [Online]. Available: https://www.euromonitor.com/. [Accessed: 12-Mar-2017].
“ASEAN Consumers and the AEC,” J. Walter Thompson Worldwide, 2013. [Online]. Available: https://www.jwt.com/en/. [Accessed: 2-Apr-2017].
H. L. Smith and L. Leydesdorff, “The Triple Helix in the context of global change: dynamics and challenges,” Prometheus, vol. 32, no. 4, pp. 321–336, Oct. 2014.
“Thailand’s Food Industry,” Thailand board of investment. [Online]. Available: https://www.thinkasiainvestthailand.com/download/Food.pdf. [Accessed: 21-Mar-2017].