ASEAN Together: A Case Study of a Thai Television Program on ASEAN
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Abstract
Where is the knowledge about ASEAN member countries from? Thai people can not learn about ASEAN member countries by direct experience, but they can learn and enjoy through mass media like window to ASEAN neighbors. TV programs concerning ASEAN is an interesting case study. The TV programs on ASEAN present various aspects, such as social, cultural, religious, historical, economic, political, and leisurely facets of ASEAN member countries that are ASEAN daily lives. In Thailand, ASEAN Together is one game show TV program for youth mainly concerning about ASEAN and ASEAN member countries. The images represented ASEAN member countries in the media is important for Thai people’s perception on international relation, and Thai people’s attitude toward other countries in ASEAN. Also, this research analyses and focuses the proportion and reproduction the content about ASEAN member countries, and the representation of ASEAN member countries embedded in the content of ASEAN together.
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