Factors Associated with Successful Export Performance: The Study of Thai International Service Firms

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Araya HONGCHINDAKET

Abstract

International service enterprises have become critical in the global market. As a result, there is increasing need to investigate what factors contribute to creating successful firms. Meanwhile, creating and maintaining long-term relationships between exporters and business clients are seen as an effective tool to enhance a firm’s performance. A proposed follow-up study is to develop and empirically test a theoretical framework of the antecedents cover organizational issues, plural forms of governance mechanism and performance implications of successful inter-firm relationships. This study is designed to extend previous research of the service sector in Thailand.

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