Service Exporting Decision : The Study of Thai International Service Firms
Main Article Content
Abstract
International service enterprises have become critical in the global market. As a result, there is increasing need to investigate what factors affecting a company’s decision to export as well as the impediments that prevent many firms from exporting. A proposed follow-up study is to develop and empirically test a theoretical framework of the antecedents cover organizational issues. This study is designed to extend previous research of the service sector in Thailand.
Article Details
Article Accepting Policy
The editorial board of Thai-Nichi Institute of Technology is pleased to receive articles from lecturers and experts in the fields of business administration, languages, engineering and technology written in Thai or English. The academic work submitted for publication must not be published in any other publication before and must not be under consideration of other journal submissions. Therefore, those interested in participating in the dissemination of work and knowledge can submit their article to the editorial board for further submission to the screening committee to consider publishing in the journal. The articles that can be published include solely research articles. Interested persons can prepare their articles by reviewing recommendations for article authors.
Copyright infringement is solely the responsibility of the author(s) of the article. Articles that have been published must be screened and reviewed for quality from qualified experts approved by the editorial board.
The text that appears within each article published in this research journal is a personal opinion of each author, nothing related to Thai-Nichi Institute of Technology, and other faculty members in the institution in any way. Responsibilities and accuracy for the content of each article are owned by each author. If there is any mistake, each author will be responsible for his/her own article(s).
The editorial board reserves the right not to bring any content, views or comments of articles in the Journal of Thai-Nichi Institute of Technology to publish before receiving permission from the authorized author(s) in writing. The published work is the copyright of the Journal of Thai-Nichi Institute of Technology.
References
World Trade Organization (2008). International Trade Statistics 2008, viewed September 18, 2010, <https://www.wto.org./englishres_e/statis_e/its2008_e/its2008_e.pdf>
Thailand Services Trade (2010). Thailand Services Trade Data, viewed September 3, 2010,
Javalgi and Charles L. Martin (2007). Internationalization of Services: Identifying the Building-Blocks for Future Research. Journal of Services Marketing, 21(6), 391-97.
Annual Report of the President of the United States on the Trade Agreement Program (1996), US Government Printing Office, p. 11.
Turnbull, P.W. (1987), “A Challenge to the Stages Theory of the Internationalization Process”, in Rosson, P.J. and Reid, S.D. (Eds), Managing Export Entry and Expansion, Praeger, New York, NY, pp. 21-40.
Axinn, C.N. (1988), “Export Performances: Do Managerial Perceptions Make a Difference?”, International Marketing Review, Vol. 5 No. 3, pp. 61-71.
Keng, K.A. and Jiuan, T.S. (1989), “Differences Between Small and Medium Sized Exporting and Non-Exporting Firms: Nature or Nurture”, International Marketing Review, Vol. 6 No. 4, pp. 27-40.
Erramilli, M.K. and Rao C.P. (1990), “Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge’, Management International Review, Vol. 2 No. 30, pp. 135-50.
Javalgi and D. Steven White (2002). Strategic Challenges for the Marketing of Services Internationally. International Marketing Review, 19(6), 563-81.
Clark, Terry, and Timothy Smith (1996). Toward a Theory of International Services: Marketing Intangibles in a World of nations. Journal of International Marketing, 4(2), 9-28.
Cadogan, John W., Adamantios Diamantopoulos, and Judy A. Siguaw (2002). Export Market-Oriented Activities: Their Antecedents and Performance Consequences. Journal of International Business Studies, 33(3), 615-26.
Andersen, Otto (1993). On the Internationalization Process of Firms: A Critical Analysis. Journal of International Business Studies, 24(2), 209.
Gronroos, Christian (1999). Internationalization Strategies for Services. Journal of Services Marketing, 13(4/5), 290-97.
Cicic, Muris, Paul G. Patterson, and Aviv Shoham (2002). Antecedents of International Performance: A Service Firms’ Perspective. European Journal of Marketing, 36(9/10), 1103-18.
Styles, Chris and Tim Ambler (1994). Successful Export Practice: The UK Experience. International Marketing Review, 11(6), 23-47.
Hamel, Gary, Yves L. Doz, and C. K. Prahalad (1989). Collaborate with Your Competitors and Win, Harvard Business Review, 67(1), 133-39.