Main Article Content
This article describes a research which was conducted to investigate the differences between Thai and Japanese culture within Japanese manufacturing firms in Thailand and their impact to MONOZUKURI which aims to satisfy customer requirements. A large number of Japanese manufacturing firms have been establishing in Thailand for years while work culture conflicts between Thai and Japanese remain unsolved. The objectives of the research aim to identify cross cultural problems between Thai and Japanese in workplace, to identify their impact to MONOZUKURI activities, to propose management approach to reduce the gap between Thai and Japanese culture, and to provide implementation guideline of MONOZUKURI under cross culture environment. The research was conducted by qualitative research method with purposing sampling of interviewing Japanese executives and Thai management. The findings indicated there are high degree of differences between the culture of Thai and Japanese employees which lead to many problems and have a great influence on MONOZUKURI. These problems impact directly to MONOZUKURI on quality of products and/or services and on customer satisfaction. Therefore, the culture gap can be managed by top management policy, education, workshop, evaluation and control. Consequently, HRD policy from headquarters or parent companies regarding to cross cultural management is essential to oversea bases of Japanese firms.
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