Community Identity Factors affect Cultural Tourism Decisions in Baanrimklong Homestay Community Enterprise
Article Sidebar
Main Article Content
Abstract
This research aimed to study the community identity that affects the cultural tourism decisions of Banrimkhlong homestay Community Enterprise. By using mixed method, Qualitative research collected data from 20 key informants by in-depth interviews and participatory observation. Data were analyzed using content analysis. Along with quantitative research that was collected from 400 Thai tourists using questionnaires. Analyze and process data by using descriptive statistics and multiple regression analysis. The results of the study revealed that the community identity consisted of lifestyle, food, community products and tourism activities. The respondents agreed that the identity of the Baanrimkhlong Homestay Community Enterprise was of a high level of importance. In terms of lifestyle has the highest level of importance followed by Tourism activities, food, and community products. The multiple regression analysis showed that the cultural tourism decisions of Banrimkhlong Homestay Community Enterprise were 80.7% influenced by lifestyle and tourism activities at a significant level of 0.05.
Article Details
Article Accepting Policy
The editorial board of Thai-Nichi Institute of Technology is pleased to receive articles from lecturers and experts in the fields of business administration, languages, engineering and technology written in Thai or English. The academic work submitted for publication must not be published in any other publication before and must not be under consideration of other journal submissions. Therefore, those interested in participating in the dissemination of work and knowledge can submit their article to the editorial board for further submission to the screening committee to consider publishing in the journal. The articles that can be published include solely research articles. Interested persons can prepare their articles by reviewing recommendations for article authors.
Copyright infringement is solely the responsibility of the author(s) of the article. Articles that have been published must be screened and reviewed for quality from qualified experts approved by the editorial board.
The text that appears within each article published in this research journal is a personal opinion of each author, nothing related to Thai-Nichi Institute of Technology, and other faculty members in the institution in any way. Responsibilities and accuracy for the content of each article are owned by each author. If there is any mistake, each author will be responsible for his/her own article(s).
The editorial board reserves the right not to bring any content, views or comments of articles in the Journal of Thai-Nichi Institute of Technology to publish before receiving permission from the authorized author(s) in writing. The published work is the copyright of the Journal of Thai-Nichi Institute of Technology.
References
Beeton, S. (2006). Community development through tourism. Australia: Landlinks Press.
Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Interrelationship. Tourism Management, 22(6), 607-616.
Bourdeau, L. B. (2005). A New examination of service loyalty: Identification of the antecedents and outcomes of additional loyalty framework. (Doctoral dissertation). Florida University.
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty:An integrated approach. Tourism Management, 29(4), 624-636.
Chantaranamchoo, N. (2019). The Development of local museum tourism model for creative learning in Kanchanaburi Province. Journal of Multidisciplinary in Social Sciences, 15(2), 91-98.
Chidchim, S., Phattharakitsophon S., & Khaophongampai, S. (2014). The development of Nakhoncchaisi watershed culturaltourism model. (In Thai). Rajabhat Journal of Sciences, Humanities & Social Sciences, 15(2), 125-132.
Cronbach, L. J. (1990). How to judge tests: Reliability and other qualities. Essentials of psychological testing. New York: Collins.
Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments.Journal of Retailing. 76(2), 193-218.
Denzin, N. K., & Lincoln, Y. S. (Editor). (2011). The Sage handbook of qualitative research. Singapore: Sage.
DePaulo, P. (2000). Sample size for qualitative research. Quirks Marketing Research Review, 14(11), 22-27. Retrieved from https://www.quirks.com/articles/sample-size-for-qualitative-research
Dickman, S. (2000). Tourism: An introductory tex. (3rd ed). Sydney: Hodder Education.
Division of Sports and Tourism Economy. (2019). Tourism Statistics (In Thai). Retrieved from https://www.mots.go.th/News-link.php?nid=12414
Dragouni, M., & Fouseki, K. (2018). Drivers of community participation in heritage tourism planning: An empirical investigation. Journal of Heritage Tourism, 13(3), 237-256.
Hair, J. A.,Tatham, T. R., & Black, W. (1998). Multivariate data analysis. New York: Prentice Hall.
Hair, O.F., A. Money, P. Samuel & M. Page. (2007). Research methods for business. Chichester: John Wiley & Sons.
Hall, S. & Du Gay, P. (2009). Questions of cultural identity. Singapore: Sage.
Hitchcock, H. R., & Johnson, P. (1997). The international style. USA: WW Norton & Company.
Inskeep, E. (1991). Tourism planning: an integrated and sustainable development approach. New York: Van Nostrand Reinhold.
Inskeep, E.(1994). National and regional tourism planning: Methodologies and case studies. London: Routledge.
Jain, N., & Triraganon, R. (2003). Community-based tourism for conservation and development: A training manual. Washington, DC: Mountain Institute.
Kasetsiri, C. (1997). The trajectory project, Thai way, cultural tourism. (In Thai). Bangkok: Amarin.
Kotler, P. (2011). Marketing insights from A to Z: 80 concepts every manager needs to know. New Jersey: John Wiley & Sons.
Kotler, P., Bowen, J., & Makens, J. C. (2017). Marketing for hospitality and tourism (7th ed.). Boston, MA: Pearson Education.
Leksakundilok, A., & Hirsch, P. (2008). Community-based ecotourism in Thailand. In Connell, J. & Rugendyke, B. (Editors), Tourism at the grassroots: villagers and visitors in the Asia-Pacific. (pp. 214-235). London: Routledge.
McIntosh, R. W. & Charles R. Goeldner. (2009). Tourism principle, practices and philosophies (11th ed.). New Jersey: John Wiley & Sons.
Office of the National Economic and Social Development Board. (2018). The 20 year national strategy 2018 - 2037. (In Thai). Retrieved from http://www.nesdc.go.th/download/document/SAC/NS_PlanOct2018.pdf
Ozturk, A. B., & Qu, H. (2008). The impact of destination images on tourists' perceived value, expectations, and loyalty.Journal of Quality Assurance in Hospitality & Tourism, 9(4), 275-297.
Pengnorapat, U. (2017). The Strategies for the development of the cultural tourism potentiality in Sisaket Province. (In Thai). Journal of Thai Hospitality and Tourism, 12(2), 28-43.
Pongponrat, K., & Pongquan, S. (2007). Community participation in a local tourism planning process: A case study of Nathon community on Samui Island, Thailand. (In Thai). Asia-Pacific Journal of Rural Development, 17(2), 27-46.
Smallman, C., & Moore, K. (2010). Process studies of tourists’ decision-making. Annals of Tourism Research, 37(2), 397-422.
Suansri, P., & Yijoho S. (2013). Community based tourism handbook. (In Thai). Bangkok: Responsible Ecological Social Tour-REST.
Tangkaew, W. (2011). Cultural tourism management in Chiangkhan community, Chiangkhan District, Loei Province. (In Thai). (Master’s thesis). Chulalongkorn University. Retrieved from http://cuir.car.chula.ac.th/handle/123456789/30487.
Wu, M., Li, C., Zhao, X., & Guo, X. (2019, August). Analysis on the feasibility of the development of cultural tourism resources in Pingtan Tourist Island. Paper presented at the meeting of 5th International Conference on Social Science and Higher Education (ICSSHE 2019). Atlantis Press.
Xin, Z., Yang, Z., & Ling, X. (2017). Interdependent self‐construal matters in the community context: Relationships of self‐construal with community identity and participation. Journal of Community Psychology, 45(8), 1050-1064.