A Study of Potentials of Cultural Tourism in Ban Pa-Ao Amphoe Mueang Ubon Ratchathani Province: Kankou Machizukuri Approach

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Duangdao Yoshida


     This research study aims to; 1) Survey the tourism resources of “Ban Pa Ao” Village, Amphoe Mueang, Ubon Ratchathani, based on the concept of A Study of Potentials of Cultural Tourism in Ban Pa-ao Amphoe mueang Ubon Ratchathani Province: Kankou Machizukuri Approach. 2) To study both the comments and critiques, how public sectors, local business operators and current citizens reflecting back to the concept of A Study of Potentials of Cultural Tourism in Ban Pa-ao Amphoe mueang Ubon Ratchathani Province: Kankou Machizukuri Approach.  This research is using qualitative method, with a total set of 12 structured interviews; given out to the public sectors, local business operators, and current citizens villagers of Ban Pa-Ao. Two criteria were set in order to divide those selected participants to both, survey to only specific participants and survey to participants participated based on their convenient, as this latter part analyzed solely on the information and data given. Results have shown: 1) The current useful tourism resources are; the Village Center of Brass and Silk, OTOP Souvenirs Center, “Chamlermraj” Center, and “Ban Pa Ao” Home-stay. 2) Tourism resources have acquired of potential development due to the exclusive characters of the local, with the combination of, the historical part, the local wisdom of Brass and Silk handicraft and the ebony “ma-kluea” dyed silk weaving in an orb patterned; all are in support to the experience tourism potential of the village community.

     However, this research has also found out that the village is still lacking of potential for the part of community participation in tourism activities; marketing in tourism that has no variety and outdated. Thus, to do a marketing development, it is important to focus mainly on the need of the local; also Pa-Ao villagers have expressed their need for quality tourists, those who understand the local cultures and with power to spend.

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