Developing Translation and Interpretation Services: Insights from Benchmarking Thai University Service Units
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Abstract
This qualitative study explores the potential of X University, a pseudonym for a Thai public university located in Chon Buri province, to establish a Center of Excellence in Translation and Interpretation for the Eastern Economic Corridor (EEC) and nearby communities. The objective is to develop strategies for the Center to become a pivotal agency in improving translation and interpretation quality within the EEC. Data collection involved semi-structured interviews with directors and staff from four university-based service units and one professional association in Thailand, analyzed through content analysis. Through comprehensive benchmarking of these units, the research identifies key strategic, performance, process, and product dimensions that influence the effectiveness and efficiency of translation and interpretation services. The findings reveal the critical roles of a skilled translator and interpreter network, flexible administrative structures, and the integration of academic and non-degree programs in addressing market demands. The absence of formal interpreter services at the studied centers highlights a unique opportunity for X University to distinguish itself and enhance translation services in the EEC. These insights contribute to a broader understanding of how translation and interpretation impact local and global economies by facilitating international business, enhancing cross-cultural communication, and improving the quality of life through better healthcare, legal, and business interactions.
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