Succcess Facctors of Integrated Farming Community Enterprise Group, Ban Sai Ngam, Na Siew Sub-district, Mueang District, Chaiyaphum Province

Abstract

          The purpose of this research were: to study the key success factors of Ban Sai Ngam Integrated Farming Community Enterprise Group, Na Siew Subdistrict. Muang District, Chaiyaphum Province. This was qualitative research. There were 2 groups of informants: 1) representatives of 10 members of Ban Sai Ngam Integrated Farming Community Enterprise Group; 2) representatives of the 5 committee of Ban Sai Ngam Integrated Farming Community Enterprise Group, a total of 15 key informants. The research instruments were a semi-structured interview form and focus group discussion. Content analysis was employed for data analysis.
          The research results found that:
          There were 9 key success factors of the community enterprise group: 1) finance:  preparation of an income and expenditure account; 2) marketing: product distribution and public relations; 3) production: production planning based on the members’ potential; 4) management:  management of structure and roles and responsibilities; 5) leadership: group leaders encouraging members, directing and pushing group activities and daring to think, do and make decisions; 6) labor: increasing productivity and products as demanded; 7) participation: participating in thinking, planning,  decision-making and operation; 8) group regulations: having measures and mechanisms for working and coexisting smoothly, 9) external relations: receiving support and collaboration from public and private agencies.