Developing Business Administration Program in Sports Management Faculty of Liberal Arts National Sports University Chiangmai

Abstract

             The purpose of this research were: 1) study the opinion of learners, instructors and graduate users toward Business Administration Curriculum in Sports Management Program, Curriculum Improvement (2020) 2) find out the ways of Business Administration Curriculum in Sports Management Program Development. The Purposive Sampling was implemented including 45 undergraduates using the curriculum for 1 year, 15 instructors teaching by using the curriculum and 13 graduate users. The research tools were the questionnaire and the interview form. The data was analyzed by using Mean, Standard Deviation and F-test with Multiple Comparison Procedure (Scheffe's Method and content analysis).
             The research result found that:
             1. The Business Administration Curriculum in Sports Management Program, Curriculum Improvement (2020), Faculty of Liberal Arts, Thailand National Sports University, Chiang Mai Campus was appropriate in high level in overall with Mean as 3.762. It was found that it was appropriate in high level in the area of content with Mean as 3.835, the area of learning outcomes at end of academic year with Mean as 3.787 and the area of curriculum structure with Mean as 3.698 respectively. Moreover, the questionnaire responders with different status had different opinions toward the curriculum.
             2. It was found that the curriculum development in the area of course nature and contents should be modernized and ensured compliance with the need of labor market. Also, the course should be beneficial for career in the future. Besides, learning activities should be designed along with practical learning enhancing technology skills and foreign languages skills among the learners.