Trends of Chinese Tourists and Their Impacts on Airline Service in Thailand

Abstract

          This academic article aims to study the trends of Chinese tourists using airline services in Thailand. Chinese tourists are considered a highly influential group in the tourism industry in Southeast Asia, particularly in Thailand, which is a popular destination for Chinese travelers. Thailand attracts Chinese tourists for a variety of reasons, including excellent value for money in travel expenses, which considerably benefits Thailand's economy. Chinese travelers tend to spend in a variety of tourism-related industries, including lodging, restaurants, retail, entertainment enterprises, and travel activities such as cultural tours and historical attractions. Furthermore, there is a growing trend among Chinese tourists to seek out health and spa services in Thailand. Continuous development of Suvarnabhumi and Phuket airports has become one of Thailand's primary initiatives for accommodating rising tourist numbers and providing more convenient and efficient travel experiences. These airports' expansions and operational upgrades allow them to accommodate growing passenger traffic while also adding new facilities. Despite the swift rebound, luring Chinese tourists to Thailand remains a problem, as government agencies and tourism enterprises must develop new tactics to meet the requirements and behaviors of today's Chinese tourists.