Justice and Agility Management to Retain the Car Dealers in Thailand
คำสำคัญ:
Justice,, Agility , Continuity Commitment , Retention , Dealersบทคัดย่อ
The objectives of this article were to study 1) the business history of car dealerships, 2) the level of calculative justice management, operational agility management, trust, perceived value, continuity commitment, and dealer retention, and 3) the influence of models with calculative justice management and operational agility management. Those are key management factors that pass through the mediator variables of trust, perceived value, and continuity commitment, and the resulting factor was dealer retention. With the covariance-based SEM approach, it was found that calculative justice management had a positive influence on trust and perceived value. Furthermore, calculative justice management had the greatest positive effect on dealer retention. The results of this research could be used to create a good governance relationship between brand owners and distributors. as well as to suggest adjustments for car dealers in the era of leapfrog technology for the persistence of the business.
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