The use of websites to promote provincial tourism businesses: a case study of websites of accommodation businesses in Petchburi Province

บทคัดย่อ

The objective of this research was to study hotel websites in promoting tourism businesses in Petchburi Province. Samples were hotel businesses in Petchburi Province which sold their rooms online and had own websites.  The researcher used Desk Research method to collect data from April to November 2565  by using a search engine i.e. Google.com and hotel websites or Brand.com The study of 40 websites of 3-5 star hotels in Petchburi Province revealed that 32.5% of hotel websites promoted local tourist attractions, 27.5% promoted local tourist activities, and 12.5% promoted local restaurants.  This research revealed that majority of hotel websites still did not promote tourism businesses of Petchburi Province.