Teaching Techniques for Producing Public Relations Media for Students of The Faculty of Public and Environmental Health

Abstract

The main objectives of this qualitative research are as follows: 1) to explore effective teaching techniques for students in creating public relations materials, 2) to identify successful communication strategies for promoting public health initiatives, and 3) to enable students to acquire the necessary skills for producing accurate and appropriate public relations content. Data was collected through small group discussions with 16 third-year students at the Faculty of Public and Environmental Health, Huachiew Chalermprakiet University, over a period of one semester 2/2022. The analysis of the data revealed that a combination of theoretical instruction, practical training, and real-world case studies enhances students' comprehension and skills. Engaging learning activities such as group projects and promote teamwork, as well as providing access to up-to-date technology tools and resources, were found to be important. Furthermore, ethical considerations, including authenticity, transparency, and culturally sensitive messaging, should be incorporated into the teaching approach. In conclusion, this research provides insights into effective teaching techniques that will empower students with the skills to produce public health public relations materials with a positive impact.

KEYWORDS: Teaching techniques, Communication strategies, Promote teamwork,

        Real-world case studies