Communication Campaigns for Enrollment in Independent Insurance Program of the Social Security Office Satun Province

Abstract

 This research was about communication campaigns for the people to enroll in the independent insurance program of the Social Security Officeม, Satun Province. The objectives were to study communications policy and process, formulation of effective communication strategies, and approaches for developing communications. This study adopted a qualitative research method consisting of a review of related document and in-depth interviews. The 10 key informants were chosen by purposive sampling. The content analysis results showed that there were 3 levels of communication campaigns policy, namely at the Ministry of Labor, Social Security Office, and Provincial Social Security Office. Regarding the formulation of communication campaign strategies, the Provincial Social Security Office cooperated with the heads of different departments in the national Social Security Office to formulate communication campaign strategies. Concerning approaches for developing communications campaign, the Office must prepare different kinds of appropriate media to reach all kinds of eligible people, such as online media, social media, documents, print media, radio programs and mobile information dissemination units.