The Impact of Netflix upon Thai Film Industry

Abstract

This study aims to examine the impact of Netflix on the Thai film industry across professional and academic dimensions, as well as to analyze the industry's adaptation trends in response to streaming platforms. The research employs qualitative methods, including in-depth interviews with purposively selected participants comprising film professionals, academics, film students, and general audiences, totaling 34 respondents. The findings reveal that Netflix has had a positive influence on the Thai film industry by increasing access to funding and enhancing production standards to meet international levels. This development has resulted in more diverse and high-quality content. Additionally, Netflix empowers audiences to play a more significant role in shaping content trends, encouraging the creation of innovative films. However, competition from streaming platforms has challenged traditional film companies and cinemas, requiring them to adapt to shifting consumer behaviors. The study recommends that educational institutions revise curricula to align with the streaming industry's demands and suggests that film companies adopt strategic approaches to compete in the digital market while enhancing content quality to meet contemporary audience expectations.