Guidelines for developing the Ping Riverside Flea Market of Fa Ham Sub district, Mueang District, Chiang Mai Province

Abstract

This qualitative study aimed at exploring the physical potential of the area and the operational model of the Ping River flea market. Data were collected through in-depth interviews and focus group discussions with a purposive sample of 25 participants, including municipal executives and staff, village leaders, community representatives from Fah Ham Sub district. The findings revealed that the strengths of the Ping River market lie in its stunning landscape and beautiful natural environment. The area stretches 1 kilometer along the river and offers multiple access points. Importantly, it is a community space characterized by a riverside lifestyle and diverse cultural traditions. The market has been designed as an eco-tourism initiative under the "Green Market" concept, promoting relaxation and enhancing the quality of life for the community while preserving its unique identity and showcasing the arts, culture, and traditions of Fah Ham Sub district.An essential factor for the successful establishment of the Ping Riverside Flea Market and its sustainable ongoing operation is the need for collaboration among the Marine Department, local authorities, and various relevant agencies, as well as active participation from the community.