Identity Construction in Muay Thai Films

Abstract

This study investigated identity construction in Muay Thai Films, focusing on OngBak (2003), Tom-Yum-Goong (2005), and Muay Thai Chaiya (2007). Employing the frameworks of Social Construction of Reality and Narrative Theory, the research examined how storytelling and character development were utilized to convey cultural identity. The findings demonstrated that the films constructed Thai identity through representations of everyday life, traditional practices, communal values, and symbolic elements such as the Wai Khru ritual. Muay Thai is portrayed not merely as a martial art, but as a symbol of bravery, national pride, and the defense of cultural values. Central protagonists function as a heroic figure who bridged cultural identity with collective social consciousness. Furthermore, the films operated as potent soft power instruments, promoting Thai culture to international audiences. Through multidimensional representations of Muay Thai-such as sport, art, and social symbol. They contributed to the global recognition of Muay Thai as an essential component of Thailand’s cultural heritage.