Omni Channel - The Choice of Thai’s Sport Business
Keywords:
Omni-Channel, Digital Marketing, Sport Business, Survival, ThaiAbstract
When the lifestyle trends of people in today’s society change rapidly according to social and technological trends. The trend of health care is constantly increasing and widespread, resulting in business growth related to sports equipment. As a result, the global sports industry has annual revenue generated from 121.4 to 145.3 billion US dollars. As well as the strong growth of the Thai sports industry since the manufacturing of sportswear and accessories, digital media business as well as the sports marketing business, it can be seen that the “sports industry” is a crucial business to create economic value and has an average annual gross domestic product (GDP) growth rate of 5.6 percent. “Sports Industry Development” is included in the 6th National Sports Development Plan (2017-2021); however, small and medium businesses still have lower values and net profits as revenue decreases. Therefore, to increase the competitiveness of the sports business, it is necessary to develop the sales channels to reach more customers and what businesses need to consider is the ability to generate income in the changing economy and the ever-changing consumer behavior. For businesses to operate and maintain quality, technology, online and offline channels should be integrated and combined into one Channel as Omni-Chanel.
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