Vol. 6 No. 2 (2025): July-December

Foreword

This issue strives to have a balanced approach of qualitative and quantitative methods on a variety of topics, including tourism narratives, Climate Smart Agriculture, brand image, co-working spaces, talent in the New Energy Vehicle (NEV) sector, and Self-Regulated Learning (SRL) in the context of ASEAN and the region.

Nick Alfred Umadhay, Sunny Gabinete from the Philippines, and Jitlada Piyatat from Thailand explore the holiday-tourism narratives of ASEAN students in Thailand with the Descriptive Phenomenological Method. Iterative coding and thematic synthesis reveal six themes, indicating that holiday tourism extends beyond recreation, serving as an informal intercultural classroom and a means of fostering ASEAN identity.

Napat Kamthonsiriwimol et al. review the current situation of rice production in Thailand and the problems of Greenhouse Gas (GHG) emissions. They present the key dimensions of Climate Smart Agriculture (CSA) and its practice and impact in Vietnam, Malaysia, and Thailand. Challenges and opportunities for CSA Implementation in Thailand’s rice production are analyzed for recommendations to key stakeholders. 

Rithsereyvath Hang and Akaraphun Ratasuk expand the Stimulus-Organism-Response (S-O-R) model in the case of boutique hotels in Siem Reap, Cambodia, demonstrating the pivotal mediating role of perceived value. They suggest boutique hotel managers should strategically focus on pricing, atmosphere, CSR, and CRM initiatives to enhance perceived value and strengthen brand image.

Veerisa Chotiyaputta et al. examine the influence of space creativity on Entrepreneurial Opportunity Recognition and Exploitation (EORE) within co-working spaces in Thailand, with particular attention to the mediating role of social climate, based on survey data collected from 350 individuals in the Bangkok metropolitan area. The findings advance theory by integrating physical and social dimensions of entrepreneurial ecosystems under the Thai context.

Chao Wang and Ruyao Zheng from China study the talent supply and demand in the New Energy Vehicle (NEV) sector in Nanning, an emerging inland hub of the country. They identify acute skill polarization—specifically, surpluses in low-skilled operational roles alongside critical shortages in high-value R&D and engineering functions.  A strategy of talent ecosystem development is proposed to bridge the gap between national strategic ambitions and local implementation realities.

Duangta Jaipetch, Apisara Sritulanon, and Naruemol Pechrasuwan provide a comparative analysis of secondary school curricula in Thailand, Singapore, and Malaysia, focusing on integrating Self-Regulated Learning (SRL) and life and career planning skills. Based on the findings, they propose a reform framework emphasizing SRL integration, dedicated life planning modules, enhanced cocurricular programs, teacher mentorship, and diversified assessment.

Prof. Dr. Tang Zhimin

Editor-in-Chief