January - JuneVol. 2 No. 1 (2021)
The response of economy and business of ASEAN plus countries to COVID-19 pandemic and digital transformation is the major theme of this first issue of 2021. The new rounds of COVID-19 pandemic raised the concern of rising poverty in ASEAN countries. The authors from China ASEAN Studies of PIM (CASPIM) compare the poverty alleviation experiences of China and Thailand in terms of apparent situations, measurement and actions, as well as impacts of the pandemic and Innovations in digital and green economy. Anupong Avirutha investigates digitalization of ASEAN: opportunities for growth and innovation, challenges from digital literacies, and strategy development. Digital transformation also brings profound changes in business model and marketing practice. Based on their observations in Thailand, several authors contribute to the theoretical development in areas of Value-Based Pricing (Prapasri Phongthanapanich and Wisanan Ouparamai); and New Business Models for Innovative Business (Kritsana Lakkhongkha). On the empirical front, Pithoon Thanabordeekij et al. reviews the telecom industry in Thailand and identifies the gap in customer expectations and perceptions for one operator, while Thanawadi Theerakulvanich and Veerisa Chotiyaputta reveal purchase intentions in the nighttime economy in cases of nightclubs and bars in urban Bangkok.
Prof. Dr. Tang Zhimin
The Journal of ASEAN PLUS+ StudiesVol. 1 No. 1 (2020)
Welcome to the inaugurating issue of the Journal of ASEAN PLUS+ Studies! It is a platform for publishing academic researches with a focus on government policy, business practice and cultural development in ASEAN and its partners such as countries in Asia Pacific.
The disruptive technologies in the digital economy, and the challenges to the international trade and the global capitalism system in the new normal of the post Covid-19 pandemic era attracted the attentions of the authors of this issue.
On the front of digital economy, Kachathan and Chaichotchuaung extend the Technology Acceptance Model (TAM) with variables such as digital inequality, personal affordability, infrastructure or digital policy to explain adoption of mobile payment in the cashless emerging markets.
On the challenges to the international trade and the global capitalism system, Rattana-amornpirom studies one important instrument to promote free trade in the region: ASEAN China Free Trade Area (ACFTA). With the empirical data on the utilization of ACFTA, she shows the benefits, opportunities as well as further barriers for the export of Thai agricultural products. Liao and Chen affirm export promotes R&D and innovation for Chinese enterprises with the method of Propensity Score Matching. In the most important area of trade in services for ASEAN countries, Chinprateep studies how attraction, facility and accessibility may impact tourism in the 10 members of ASEAN with indicators like tourist expenditure (for attraction), number of hotels (for facility) and investment in transportation (for accessibility). At a micro level for the domestic market, Thanabordeekij and Syers replicate the studies on customer loyalty, brand image and marketing mix in the setting of household liquefied gas in Thailand.
On the other side of the Pacific, Rosefielde scrutinizes the proposition of Stiglitz to transform America’s “liberal capitalism” into “progressive capitalism” by including progressive stakeholders in corporate decision-making, but warns contradictions and moral hazards inherent in stakeholder-shareholder co-sovereignty could turn his dream into a nightmare in today’s radical age.
Prof. Dr. Tang Zhimin
The Journal of ASEAN PLUS+ StudiesVol. 1 No. 2 (2020)
Globalization/Regionalization and Digital Transformation in the context of COVID-19 pandemic continue to be the major themes in this second issue of the Journal of ASEAN PLUS+ Studies.
The authors from China ASEAN Studies of PIM (CASPIM), one of the most active think-tanks on China ASEAN in the country, ponder how resilient globalization might be, and the positive and negative impacts of the pandemic, in the case of Belt & Road Initiative (BRI) in Thailand.
On the front of regionalization, Poonsap Naknaka and Praphon Jearakul present the Southeast Asian Ministers of Education Organization (SEAMEO) and highlight 6 of its 26 regional centers. They also elaborate the implications of these centers on Thai higher education institutions in areas such as training and R&D projects.
Digital transformation will bring about higher level of integration between human labor and AI/Robot, on line shopping behavior of the new consumers, Omni channel marketing, and innovations in product development for the suppliers.
Tatcha Sudtasan et al. survey the perceptions of senior managers in Thailand on the abilities of human labor viz-a-viz robots or AI, and construct a path of digital transformation with a matrix of cost and productivity. Chirawut Lomprakhon et al. study the on line shopping behavior through mobile applications in Bangkok and extract six important factors for decision making of the shoppers. Kritsana Lakkhongkha pays attention to the business of sports apparel and equipment in Thailand and explains how the “Omni Channel” strategy may be applied for the generations of the “Digital Native” or the “Digital Immigrants”. Thawat Ratyotha et al. introduce OTOP (One Tambon One Product) products, the community products of Thailand, and discuss the related innovation of product development as well as its value adding process.
Prof. Dr. Zhimin Tang