Purchasing Behavior via Mobile Applications of Consumers in Bangkok


  • Chirawut Lomprakhon Panyapiwat Institute of Management
  • Nuttapol Naksusook Panyapiwat Institute of Managment


Purchasing behavior, Application


          The research on purchasing behavior through mobile applications was a quantitative research study with 400 consumers in the Bangkok area. The statistics used in the research are Mean Finding, Standard Deviation, and Factor Analysis by creating new variables of a group of variables by means of factor analysis. The result is a marketing factor consisting of the 6 groups, Shipping Safety, Easy Easy, Right preservation, Emphasis on advice and answers to questions, Social Media and Data Privacy.


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How to Cite

Lomprakhon, C. ., & Naksusook, N. (2020). Purchasing Behavior via Mobile Applications of Consumers in Bangkok . Journal of ASEAN PLUS Studies, 1(2), 61–66. Retrieved from https://so06.tci-thaijo.org/index.php/aseanplus/article/view/245422