Purchasing Behavior via Mobile Applications of Consumers in Bangkok
Keywords:
Purchasing behavior, ApplicationAbstract
The research on purchasing behavior through mobile applications was a quantitative research study with 400 consumers in the Bangkok area. The statistics used in the research are Mean Finding, Standard Deviation, and Factor Analysis by creating new variables of a group of variables by means of factor analysis. The result is a marketing factor consisting of the 6 groups, Shipping Safety, Easy Easy, Right preservation, Emphasis on advice and answers to questions, Social Media and Data Privacy.
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