Implementation of Marketing Mix Strategies for the ASEAN in Logistics Management
Keywords:
Logistics Management,, Marketing Strategy, ASEAN Market, Transportation system, MarketingAbstract
Economic growth and e-commerce in particular create huge demand for logistics in ASEAN. To gain competitive advantages through a higher level of customer satisfaction, with lower cost for an acceptable level of service, companies should integrate their marketing mix with the logistic and a supply chain management aided by new technologies such as automated guided vehicles (AGVs), automated storage & retrieval systems (AS/RSs), vehicle tracking for fleet management, and delivery planning systems, etc. Therefore, they may implement total quality management (TQM), move raw materials, store work in process and finished goods, and deliver to the final customers with efficiency and effectiveness.
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