Food for the Future: Partners & Opportunities in China
Keywords:
Food for the Future, Functional Food, China, Thailand, Entry ModeAbstract
This research focuses on one of the important sectors of “Food for the Future”: “Functional Food”. Government policies and platforms such as Food Innopolis have nurtured innovative entrepreneurs and products which may spearhead the international market. The functional food market in China is attractive due to its market size and growth momentum. The hot spots, current trends, market structure, the position of Thai players, government regulation, and the ecosystem in the Chinese market constitute both challenges and opportunities. Three business models are proposed based on 8 case studies of Chinese players and discussions with experts in Thailand: outsourcing in China; export of Thai products to China and joint venture. They are related to the broader issue of strategic choices between cooperation parterres based on their identity and incentives.
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